Web Site Design
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We can help your business...

       
Get Connected on 
                     the World Wide Web

                                         ...at a cost that makes sense!

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Click on the links & bullets below to go to the information you need...

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  Internet Growth

Internet Growth

WWW Statistics

Domain Name

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  Advertising Philosophy

Your Business Type

How much to spend?

Development Timing
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  Design Services

Custom Design

Piggy-Backing

Search Position

 

 

 

 

 

 

 

 

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Consider the growth of the Internet...

As you probably know, the Internetís World Wide Web is changing the way the people communicate and, it now appears that this new medium is also significantly changing the way we do business! Right now you can shop on the Internet for almost any commodity and recent developments in data transmission security have made it possible to do financial transactions, and even your banking, "online"!  In just the last 24 months Internet commerce has increased by more than 5,000%!

In our view, one of the most important considerations in developing a Web site is this phenomenal Internet growth factor. Everyday, tens of thousands of new people go online in begin to advertise their business or organization or, more simply, just communicate with friends and relatives through their Home Page. At the same time, technology is advancing an exponential rate, offering the same new citizens of the Internet increasingly advanced methods of communication, now including interactive video and CD-quality audio capabilities. Initially, the result was significant Internet congestion caused by too many people using new technologies that were never contemplated by the designers of our telephone system. The recent introduction of satellite, cable and other forms of high-speed Internet transmission, has helped to reduce this traffic jam, but many problems still exist.

There is no doubt that the Internet will be revamped and revised to catch up!   However, in the meantime it is vitally important for any business contemplating in Internet presence to do thoughtful and careful planning to...

  Utilize only technologies which will effectively convey
      their business objectives,

  Consider the timing required to develop and advertise a Web site and,

  Employ as many techniques as possible to help Web visitors
      find their site.

We'll try to address each of these important issues in the sections of this page. Remember, the Internet is a fluid and quickly changing advertising medium! What worked only a few months ago may no longer be the most effective way to communicate your business image or your products and services.
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The Importance of a Domain Name

One of the more important places to begin is the selection of a Domain Name. While you are not required to secure your own Domain Name, this easily identifiable World Wide Web address is a key to helping people find your Web site. The usual format for your Domain Name will be "www.yourdomainname.com". The "com" in the designation is often used to designate commercial businesses. If you are a school, your Domain Name should end in "edu". If, on the other hand, you represent an organization, your Domain Name may end in "org".

Prior to 1999, in the United States, all Domain Names for the World Wide Web were designated and sold on a first-come first-served basis by Network Solutions, Inc. located near Washington D.C.. Businesses, organizations, educational institutions or private parties were able to secure a new Domain Name from the InterNIC division of Network Solutions at a cost of $35 per year, with a $70 initial payment required for the first two years. Unfortunately, Network Solutions was frequently been unable to keep up with the demand for their services and, therefore, developed a reputation for often failing to meet the needs of their customers. In order to address this situation, the U.S. Department of Commerce established a Domain Name Registrar accreditation system that now allows other companies to compete with Network Solutions. Registering your Domain name with Network Solutions is still a good choice, but other companies are now available and providing competitive pricing.  Some services are providing new Domain Names for less than $10 a year!

Once you have selected a Domain Name, and this name has been approved by your domain name registrar, the name will become your new Web site address. As long as you continue to pay the small annual fee for use of this name, it will be unique to your business. Other businesses throughout the world may use similar wording for their Domain Name, and some, using the Domain Name registration services of other countries, may be able to secure names which are very close to yours. However, none will be exactly the same! Once you have secured your Web site address, this address should be used on all of your company publications. The address will also become the basis of your email address, i.e. "sales@yourdomainname.com".

Perhaps the most important thing to remember is that once a Domain Name is assigned to a particular business or organization, that name cannot be used by anyone else. As the Internet becomes more congested everyday with tens of thousands of new businesses, there is an obvious urgency to secure the name that will identify your business Web address before it has been assigned to another company. It is our recommendation that, even if you are not planning a Web site right now, you consider securing your Domain Name now before it is too late.   

Don't hesitate to Contact Us! We will be pleased to to help if you need this type of assistance.

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Advertising Philosophy

Digital Photo Arts Lab has developed a philosophy of interactive Internet advertising over the last ten years which complements and is consistent with the consulting philosophy of our parent company CCS. As with other types of work that we do for our clients, it is always our intention to approach each task with two objectives in mind. These are:

  To understand the exact needs of a client's business and then 
      thoughtfully customize our work to effectively meet those needs 
      and provide comprehensive solutions to problems.

  To recommend and effect a solutions which are cost-effective.

Our approach to Web site design has been faithful to these two goals. We realize that, while someday the majority of commerce in our world might well be transacted over the Internet, this is not the case today. Indeed, it is in the best interest of some types of businesses to develop only a small Web presence now, that can be expanded later as Internet commerce develops. Consideration should be given, by any business contemplating a commercial Web site, to their "virtual store's" objectives, expected financial returns and the current demographics of prospective Internet customers.

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The Importance of Your Type of Business

A few years ago, those who were connected to the World Wide Web tended to be middle and upper middle-class, "white-collar" and computer literate. User occupations that were commonly represented tended to be management professionals, computer-related career employees and those who were educators or connected with educational institutions. There also were a predominance of men connected to the Internet. However, these factors have rapidly changed and businesses that provide services or products primarily to a blue-collar customer base should now be encouraged to develop a longer range, more aggressive, plan for their Web presence. For businesses that have a worldwide corporate presence, already have catalog sales operations, or offer hotel or restaurant services to out-of-state or foreign clients, interactive advertising on the World Wide Web will provide immediate lucrative opportunities.
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How much to spend?

Some sources indicate that the average expense for creating a corporate Web site today is in the range of $10,000 to $15,000. This kind of advertising expense is, of course, prohibitive for most small businesses and we believe that our clients should be able to establish an adequate Web presence for substantially less financial commitment -- in some cases, for just a few hundred dollars.

The cost of Web site design always reflects the size and complexity of the Web site. Very simply the cost is usually a function of the design and site maintenance time. Typically, for our clients, design intensive multi-page Web sites, with significant graphic design and many photographs, can cost as much as $5,000 or more. On the other hand, a one or two-page Web site that is "piggybacked" on the CCS host server could provide a small business with a professional, customized Web presence for approximately $300!  As you can see, there is great latitude in the cost of developing your Web site!

Another important concept to keep in mind is that, in our opinion, many Web sites today are "over designed", making extensive use of large photographs, animated Java or Flash graphics, music and even video. While these components are fascinating to view and hear once they are downloaded from the Web, they also can be extremely memory intensive and require so long to appear on the screen that potential customers often leave in frustration to find a faster site!  Few would argue that these new technologies are not exciting and, someday, they will be worth their cost. However, today, many prospective customers are still limited by accessing the Internet through regular telephone lines with slow modems and slower computers!  With this in mind, it is usually a recommendation to our clients that their new Web pages make good use of colorful graphic design and load quickly!  We believe that this will help to bring in new customers by rapidly disseminating information that visitors want and at the same time help to reduce the production costs of their Web site. That said, we can help you build a web site with a simple presence, or one with lots of the newest technology!

Click Here to contact us. We will be pleased to help you plan the perfect
Web site solution for your business!

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Consider the timing!   When to start?

As we suggested earlier, in our opinion, securing a Domain Name immediately is important. However, you'll also want to consider that, while a small Web site can be established in a matter of days, it will require many months for perspective customers to become aware of your new Web address. Click here to go to the section of this page which describes the various methods for advertising your new Web site address. Also consider that a large or complex Web site design may require several weeks of photography and design work before your site can go online. With these thoughts in mind, it is usually our recommendation that clients, who expect some eventual financial return from Internet marketing, begin now to lay the groundwork for their "virtual store" on the World Wide Web. Contact us so that we can assist you with cost-effective recommendations!

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CCS Design Services

CCS can provide the following custom
design services for your company:

Setting up a Web Hosting service with the fastest available T3 connection and can access to statistical data so you’ll know who’s visiting your web site!
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Domain name registration (http://www.your-name.com). A short WWW address, with your company’s name, will be easier to find!
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Web site design and programming (including keyword Meta Tags), complete with your company logo and custom formatting, photographs, animated graphics and, if you choose, Java or Flash animation, sound and video that will catch the eye of prospective customers coming back. 
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E-mail and E-mail forwarding. If you don’t have a computer yet, you’re e-mail can be forwarded to our office and sent to you by fax.
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FTP (File Transfer Protocol) Maintenance of your Web site. We can make changes in content anytime, in a matter of minutes! If you choose, once your site is designed and online, we can train you or one of your employees to maintain your web pages and make simple changes in the future!
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Advertising your Web site to the top Internet Search Engine services so that prospective buyers can find your "virtual" store or office.  You may also want to consider increasing traffic at your site with Search Engine Positioning.

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After you have contacted us and expressed interest in our Web site design services, we will be pleased to meet with you -- or set up a phone conference -- so we can better understand your business and your Web site design goals. After this meeting, if you wish to proceed, we will develop a recommended layout for your Web site and provide a design price quote that will allow you to have complete flexibility in deciding on the design complexity and development timing of your Web site. 

Click Here to contact us if you are interested in our web site design services!
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Piggy-Backing on the CCS Online Web site!

We can provide limited space on our Web site, for some of our clients who wish to start out with an inexpensive one or two-page Web site.   Design costs will usually be in the range of $300 to $500, plus a $9.95 monthly maintenance fee billed quarterly.  The following services will be available on a first-come first-served basis:
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The fastest available T3 connection to the Internet.
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A simple web site address that will be easy for prospective customers to remember.  The address format will be   
                        "
www.ccsonline.com/your-name.htm ".
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Web page design and programming, complete with your company logo and custom formatting, photographs and even animated graphics.
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E-mail and E-mail forwarding. If you don’t have a computer yet, you’re e-mail can be forwarded to my office and sent to you by fax.  If you have personal e-mail at home, but no business Internet connection, your business e-mail can be forwarded to your home.  However, your business clients will see only your new business e-mail address!
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FTP (File Transfer Protocol) Maintenance of your Web Page. We can make changes in content anytime, in a matter of minutes!  Additional fees will be charged for these changes.
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Advertising your Web page on the top Internet Search Engine services so that prospective buyers can find your "virtual" store or office.
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Easy conversion of your "starter" Web site to a larger multi-page business site when you feel the timing is right to secure a Domain Name, purchase your own Hosting services and build a larger "virtual store" location!

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After you have contacted us and expressed interest in our Web site design services, we will be pleased to meet with you -- or set up a phone conference -- so we can better understand your business and your Web site design goals. 

Click Here to contact us if you are interested in this less expensive "piggyback" approach to Internet marketing!

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Finding Your Web Site on the Internet...

As you probably know by now, the Internet is extremely crowded. Though difficult to count, many suggest that by the World Wide Web is already a community of hundreds of millions of businesses, organizations and people all within the range of a simple click of your computer mouse! For years now, it has not been enough to simply develop an eye-catching, fast-loading Web site. At the same time you are building your "virtual branch location" on the Internet, it will be vitally important to also develop a strategy for helping prospective customers find your new location. Essentially, this concept is the same as carefully choosing a busy intersection for the location of a new branch store. Obviously, no one with good business sense, would build a beautiful new store on a poorly traveled back street just because land was cheaper there. Yet, many new businesses today make this very mistake in developing a new commercial Web site.

Consider the following four basic concepts for marketing the address of your new Web site to prospective customers: 

  Business Publication Advertising

Listing the your new Web site and email addresses on your business cards, stationery, newsletters, advertisements and other business correspondence and publications is essential!

  Link and Banner Exchange

It will be important to agree with business associates and other companies in your field, or related fields, to place a link to their Web site on your site, if they will reciprocate and make it possible for their Web visitors to also quickly go to your Web site from a link on theirs.

You will also find that some companies, with high traffic Web sites, will sell your company banner advertising space on their Web pages. Placing a colorful banner, with your logo, on a frequently visited Web site is an excellent way to draw people to your new location. Visitors will simply click on the banner and be instantly transported to your site! If you're interested in this type of paid advertising, CCS can assist you in finding these high traffic sites and designing an eye-catching banner.

  Search Engine Submissions

Search engines are the "Yellow Pages" of the World Wide Web. There are many of these search engine Web sites now on the Internet that allow prospective customers and Web "surfers" to simply type in a word or phrase and immediately secure a list of hundreds, or thousands, of Web locations that contain information on the topic they have requested.

Currently, the top 10 Search Engines -- including famous sites like Yahoo and Google -- handle approximately 80% of World Wide Web searches. While each of the Search Engine services uses Web Bots (computer indexing robots) to roam the Internet looking for new sites, it is important to submit your new Web site to each Search Engine. We will advise you regarding the addition of keyword Meta Tags to each of the pages on your Web site that will assist the Web Bots in effectively indexing your site. We will also suggest that you consider resubmitting your site on a quarterly or monthly basis to keep your indexing data fresh on each Search Engine. The cost involved in this submission process can be less than $150 per year and provide a substantial increase in "hits" to your web site!

  Search Engine Positioning

Five or six years ago, frequent search engine submissions were sufficient to assure that prospective customers and visitors could easily find your Web site location. Unfortunately, the Internet is now growing so fast that it is estimated that search engines are currently indexing only about 30% of the World Wide Web. In addition, every time a search is performed by someone looking for services your company offers, the addresses of literally thousands of companies around the world, that are similar to yours, will be made available in the search "hit" list. No prospective customer, of course, will ever explore thousands, or even hundreds, of Web sites. The companies that are assured of new business, are those that are listed in the top 10 or 20 "hits" on the search list. As you can probably guess, sophisticated programming techniques have been, and continue to be, developed to secure a company's position at the beginning of any keyword search results list.

While search engine positioning is a complex, tedious and expensive procedure, we can assist your company in dramatically increasing traffic on your Web site by positioning your business in the top 20 "hits" for keyword searches on the top 10 Search Engines!

Here's what we can do for you:

Analyze each page on your Web site to determine whether or not your html documents are ready for the Search Engine Registration process.
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Make corrections your html documents for a higher visibility on the Search Engine rankings.  Search engines constantly change their requirements for web page placement in searches.  We receives monthly updates of these changes so that your web pages have the highest search placement possible.
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Carefully analyze your choice of keywords and create powerful <META> and <TITLE> tags for an optimum performance on the Search Engines.
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Insert all of the necessary <META> and <TITLE> tags on all of the  web pages residing in your host server directory.
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Create additional "doorway pages" to increase your visibility on the Search Engines.
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Repetitively promote all of the pages on your site to top Search engines.
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Analyze the position of your Web site on the 10 top search engines.

Click Here to contact us if you are interested in Search Engine submissions
 or keyword search positioning on the top 10 search engines!

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     Last modified: August 23, 2012
     Copyright © 2002 Commercial Consulting Services